Interview on PSFK
My friend Piers Fawkes has an insightful trendspotting blog called PSFK that’s one of my daily reads (although I still haven’t figured out what the name stands for). He recently interviewed me about how Sorapot was launched through design blogs, why hustling is critical for independent designers, and why stainless steel might save the world. Here’s an excerpt:
Joey, We’re fascinated with your tenacity. We must have met at Likemind over a year ago and it was there you told me about your new kettle and there still seems to be much buzz about it. How did it all start?
It’s actually been about two years since I started sketching ideas for Sorapot in college, and I had originally intended it only as a portfolio piece to snag an internship after graduation. Somehow a blogger for CoolHunting found my site and posted Sorapot. You can still see the original post (and original design) here.
Other blogs, including Gizmodo, picked up Sorapot on the same day, and I started getting emails from individuals and retail buyers asking about price and minimum order size. This was my first encounter with the power of blogs as a marketing tool, and with the idea of producing and selling my products on my own.
You can read the rest of the interview here.
1 Comment
April 7th, 2008 at 2:55 am
I think the psfk just stands for his name, no?